Support your vendors. Strengthen your market.

We help your vendors grow their businesses so your market can thrive.

You’ve got great vendors

but some of them are struggling.

They have passion and great products.

But their booths may be messy.

Their signage may be unclear.

Their setup may be lackluster.

And their sales are... inconsistent.

You want them to succeed. But you don’t have time to coach each one.

When vendors improve their booths, it boosts your market’s energy—and makes your job easier. A better-looking market is easier to promote, more fun to shop, and more likely to draw press, sponsors, and repeat visitors.

When vendors thrive, the whole market benefits.

That’s where my courses come in.

What We Do

Helping your vendors grow their businesses so your market can thrive.

My courses give vendors the tools to:

• Create a clear, inviting booth

• Tell their brand story with confidence

• Sell without feeling pushy

• Set up and tear down with ease

• Build loyalty with shoppers

All through courses made just for market vendors.

How I support farmers market managers

While many vendors know the ins and outs of their product and their passion, they struggle with presentation, engagement, and sales. Market Vendor Academy bridges that gap, offering vendor training courses (on-demand or live) and a collaborative private community for networking and learning. You can provide access through market-funded development, sponsorships, or community donations—whatever fits your market best.

There are flexible training options to fit your market:

  • Market-Funded Training
    Purchase access in bulk as vendor professional development

  • Scholarship-Based Access
    Offer discounted seats through grants or sponsorship

  • Community Donations
    Invite customers or sponsors to support vendor education

We all know that when vendors feel supported, they show up stronger. So when every booth improves, your whole market becomes more vibrant, more profitable, and more magnetic to shoppers.

When vendors thrive, the whole market benefits.

Real Impact

Vendors love it. Markets see the results.

This course has HUGE ripple effects for makers, farmers AND the market as a whole. Branding their booth is low-hanging fruit with a huge payoff.

—Martha A., Market Director

It completely transformed our market presence. Sales increased. Customer engagement improved. Our whole booth community leveled up.

—Joe S., Former Vendor

Meet the Creator

Built by a vendor. Designed for the whole market.

Hi, I’m Kelly McManus, the founder of Market Vendor Academy. I’ve worked with farmers markets for a decade—as a vendor, designer, and educator. I understand how markets run—and I know how to get vendors results without making your job harder.

With 30+ years of experience in design, visual merchandising, small business marketing, and farmers market sales, I've helped vendors transform their booths into thriving mini-theaters that draw customers in and drive sales.

As a brand strategist, educator, and market enthusiast, I believe that giving vendors the tools to elevate their entire market experience, creates a space where businesses flourish, customers return, and the ENTIRE market thrives as a cultural and economic hub.

Want to bring Market Vendor Academy to your market? Let’s chat!

Get to know us better

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